What We Believe
“Biochemistry is the science that explores the chemical processes within and related to living organisms”. – Biochemical Society
Our children are growing, living organisms. It is during the first 5-years of a child’s life, that formative growth occurs most rapidly. Scientists clearly understand that growth lapses during this period can never be recovered. The permanent effects of such child-growth lapses are call stunting.
Essential amino acids (proteins) and fatty acids (fats) are biochemistry’s building blocks for growth and energy. Because this is fact, every society needs to make sure that its growing embryos & fetuses, babies, infants and small children do have daily optimum access to these critically important growth nutrients. A society has only one chance with every one of its children to get this right; - the first ±2000 days of life starting with the pregnant mother.
“Every stunting occurrence is 100% preventable”.
Currently South Africa misses the target with about 1.7m children under 5-years old whom the WHO consider to be stunted. These persons will for all of their following years of life carry the burden of their underdeveloped cognitive and physical statuses.
By shifting ownership of food processing plants from shareholders wishing to create personal wealth to a non-profit structure wishing to improve the well-being of its beneficiaries, creates a different focus.
“To reduce stunting rates in RSA, we need specific focus”.
By applying already available technology and innovatively develop new business models to support and deliver scientists’ suggestions will revolutionize meal qualities.
We believe that the combination of twin-screw extrusion cooking and non-profit food processing can immeasurably contribute to deliver better essential growth nutrients on poor growing children’s daily food plates.
Scientist blame the lack of access to essential nutrients during critical early growth stages in children’s lives as the largest driver for RSA’s 30% stunting rate for children under 5-years old.
Through a critical rethink of the processing phase of the value chain serving the child feeding scheme industry we aim to deliver a much higher quality product at a competitive price.
Private companies have a strong bias for profit when developing recipes for ready-to-eat meals. They aim to maximise profit for the purposes of sustainability, capital repayment, growth and paying out dividends to shareholders. This results in a race to the bottom. The cheaper the formula, the higher the profit margin with an inevitable negative impact on nutritional quality.
By introducing non-profit companies, supported by subsidized or ‘soft’ capital, into the supply chain as manufacturers, the focus shifts from profit to nutritional value when developing food recipes. The main purpose of an NPC is to serve the best interests of its beneficiaries, not its shareholders. Profits are capped at levels that support sustainability. Even though they are not primarily focused on profitability, non-profit entities are managed along sound business principles and their financials are open to scrutiny.
In our Model, the INANI StartWell Foundation (an NPC) will own 100% shares in a processing company which trades with various market segments. The initial core focus of the product range is child feeding schemes. Other segments (retail cereal, industry meals, baby food and chip-snacks) will be developed over time.
We believe in the future of our youth.