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Start a Village Project in Your Community

The Village project cannot exist without volunteers becoming involved in their communities.


Volunteers can consist of church home cell groups, a circle of friends, individuals with extra time on their hands, family members or philanthropists already working in their communities.


Some individuals have the organisational skills, other have the time and some have the resources. If everyone in your group has a passion for the needy and feel want to make a change in this world, you have a winning team!


Let's get you going


  1. Get your group together and determine your strength pool. Ideally your group needs the following roll players (more than one duty can also be fulfilled by the same individual):

  • Convener / Team leader – the person who will champion your project group

  • Administration controller – in charge of generating funds

  • Crèche liaisons member – support and train the crèche personnel

  • Data controller – to capture the data once per month and send to the SWF head office

  • Logistics coordinator – order and receive StartWell cereal and distribute to schools.

2. Contact Yolandi van der Wath to set up a Google Meets training session.

3. Identify one or more ECD’s in your local community.

4. Launch your project and start to get proper food to the children you now support.

Ready to start your Village Project?


​Please fill in your details and Yolandi will be in contact with you to get you going!

Thank you for being a part of our Village Project.

I will be in contact soon.

Frequently Asked Questions

  • We suggest
    By removing private shareholder interests, we changed the reason why the company create ready-to-eat recipes (returns on private shareholders investments are always an over-arching focus). When both The Management Team and The Board of Directors drives towards selling nutrient-dense recipes at business sustainable rates, the required shift in focus comes. The primary focus swings away from first making a profit for shareholders and moves towards finding solutions to meet the stated goals, mission and vision.
  • Scale advantages now strengthens the business ecosystem
    The real good outcome is, when scale advantages start to kick in, profits are not stripped towards shareholders but re-invested to strengthen the model. The transparent business nature of social enterprises is also extremely appealing to large donor organisations paying for the meals. Suddenly now the following options are deemed beneficial and not a liability to the business; Including multiple whole grains in the recipes, Including multiple whole legumes in the recipes, Including the germs & husks, to ensure all the actual natural nutrients are available​, Include milk powder to ensure the presence of animal sourced proteins and fats, Reduce sugar as far as possible.
  • Our basic strategy
    To trade our various nutrient-rich products with the open market at competitive market prices, To trade with the feeding schemes market at “cost-plus” pricing formulas. The strategy promises the enterprise to be self-sustainable with a strong financial future.
  • Key principles of a non-profit processing plant
    The operating entity is a Pty (Ltd), and a fully registered SARS taxpayer, 100% of the shares are owned by the Inani Start Well Foundation, Products are priced to ensure the sustainable future of the processing plant, The non-profit shareholders have no dividend payment expectations, Managers are paid market-related incentives.
  • Positive outcomes
    Scientist involved are not asked to compromise their scientific views when it comes to product development. Recipes are designed and processed for their nutritional value, not their profitability, The best possible raw ingredients becomes attractive to use, The non-profit governance structures allow for total financial transparency to all stakeholders, Feeding scheme institutions and organizations can now verify that the major costs drivers are the nutritional contents of the ingredients, Donors and funders can be assured that most monetary value ends up with the stated and targeted beneficiaries, Feeding scheme operators now have access to super quality ready-to-eat meals as an alternative to their current options.
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