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Our Business Philosophy & What We Do

What do we stand for and why do we exist?

The Inani Start Well Foundation’s founding documents state that our primary reason for existence is to

Ensure growing children have access to growth nutrients during their early growth years.

Our Board’s mandate is thus to explore innovative ways to achieve this.

Not-For-Profit Food Processing Plants


We have a conviction that to own and operate not-for-profit food processing plants is the purist means to ensure substantially better ‘ready-to-eat’ meals are available to children fed in feeding schemes.

We make this statement for the following reasons:

  • We could successfully raise the required capital to purchase, commission and operate an automated not-for-profit food extrusion plant,

  • We can appoint competent and well-incentivised managers to successfully operate the not-for-profit food processing plant,

  • We have designed and successfully piloted the StartWellTM Nutrient-dense cereal during the past three years,

  • We can build desirable and trusted food brands,

  • It is vital that our Board’s primary mandate is to include better nutrients in our recipes (private companies might exclude expensive ingredients to ensure higher profits).

  • Sponsors, donors, government agencies, NGO’s, non-profits, CSI Initiatives and feeding scheme operators trust and understand our strong governance regime and transparent financial status of a not-for-profit structure.

We will ensure that price competitive and incrementally better quality ‘ready-to-eat’ meals are available to NGO’s and Government institutions to feed needy children.

We Need Your Support Today!

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