Who we are
The Inani StartWell Foundation was established in July 2019 by Org and Yolandi van der Wath, aiming to improve the nutritious content of South African feeding scheme meals, and ultimately addressing the frightening phenomenon of childhood stunting in South Africa.
Few South Africans are aware that almost one in every three children in South Africa suffers stunting due to lack of nutrition. Childhood stunting is the impaired physical growth and delayed cognitive development that occurs when growing babies and children fail to reach their height-for-age growth markers. The most significant driver for stunting occurrence is a poor nutritional diet during the first 2 000 days, or the first 5-years of a child’s life.
Our Vision is Inspiring
To measurably contribute towards eliminating child stunting. Every single success we achieve means that all the other early childhood development interventions are invested in a fully developed child.
Our Aim is
To take control of the critical recipe creation process in the school feeding value chain.
To continually improve the nutritional values of ready-to-eat meals served to children in feeding schemes.
To advocate the importance of regular access to high quality ‘growth nutrients’ during the first 2 000 days of a child’s life.
Our Mission is Pioneering
To establish not-for-profit food processing plants focused on producing and selling nutrient dense ready-to-eat meals.
The best possible quality and optimum quantity macronutrients are the heart of the matter.
Proteins, fats and carbohydrates making up our meals are minimally processed and bio-available to humans. This can never be compromised.
What we do
It took more than three years to design and pilot the StartWellTM nutrient-rich cereal to find the right balance between nutrient integrity, texture, taste, flavour and costs. As a result, the meals are delicious and desirable for the children. Various private food scientists and dietitians worked on refining the recipe over this period. Academics at the University of Stellenbosch, the University of Cape Town and the North-West University also assisted with ensuring the nutrient profile of the meal supports child growth.